CEO social media presence and insider trading

Authors Li, Liang, Tang
Year 2021
Type Working Paper
Abstract Prior research finds that online social media usage may lower self-control and encourage indulgent behavior in laboratory subjects. We find that corporate CEOs show similar tendencies: CEOs with online social media presence are more likely to succumb to lower self-control and abuse their information advantage to profit from unethical insider trades. Specifically, CEOs' social media presence strongly predicts their insider trading activity in terms of incidence, intensity (amount and frequency), and profitability. We further find that the effect is driven by insider buys (not by sells) and is more pronounced for opportunistic buys which tend to contain more material non-public information.
Keywords Insider trading, social media, CEO misconduct, business ethics
URL https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3909886&dgcid=ejournal_htmlemail_behavioral:experimental:finance:(editor%27s:choice):ejournal_abstractlink
Tags Archival Empirical  |   Asset Pricing, Trading Volume and Market Efficiency  |   Manager / Firm Behavior  |   Propagation of Noise / Undesirable Outcomes  |   Social Network Structure