Moral incentives in credit card debt repayment: Evidence from a field experiment

Authors Bursztyn, Fiorin, Gottlieb, Kanz
Journal Journal of Political Economy
Year 2017
Type Published Paper
Abstract We study the role of morality in debt repayment, using an experiment with the credit card customers of a large Islamic bank in Indonesia. In our main treatment, clients receive a text message stating that "non-repayment of debts by someone who is able to repay is an injustice." This moral appeal decreases delinquency by 4.4 percentage points from a baseline of 66 percent and reduces default among customers with the highest ex ante credit risk. Additional treatments help benchmark the effects against direct financial incentives and rule out competing explanations, such as reminder effects, priming religion, and provision of new information.
Keywords Moral norm, financial behavior, field experiment
URL https://doi.org/10.1086/701605
Tags Experimental / Survey-Based Empirical  |   Financing- and Investment Decisions (Individual)