Visibility bias in the transmission of consumption beliefs and undersaving

Authors Han, Hirshleifer, Walden
Journal Journal of Finance
Year 2023
Type Published Paper
Abstract We model visibility bias in the social transmission of consumption behavior. When consumption is more salient than nonconsumption, people perceive that others are consuming heavily, and infer that future prospects are favorable. This increases aggregate consumption in a positive feedback loop. A distinctive implication is thatdisclosure policy interventions can ameliorate undersaving. In contrast with wealth-signaling models, information asymmetry about wealth reduces overconsumption. The model predicts that saving is influenced by social connectedness, observation bi-ases, and demographic structure, and provides new insight into savings rates. These predictions are distinct from other common models of consumption distortions.
URL https://onlinelibrary.wiley.com/doi/10.1111/jofi.13223
Tags Archival Empirical  |   Consumer Decisions  |   Social Transmission Biases