Visibility bias in the transmission of consumption beliefs and undersaving

Authors Han, Hirshleifer, Walden
Journal Journal of Finance
Year 2023
Type Published Paper
Abstract We model visibility bias in the social transmission of consumption behavior. When consumption is more salient than nonconsumption, people perceive that others are consuming heavily, and infer that future prospects are favorable. This increases aggregate consumption in a positive feedback loop. A distinctive implication is thatdisclosure policy interventions can ameliorate undersaving. In contrast with wealth-signaling models, information asymmetry about wealth reduces overconsumption. The model predicts that saving is influenced by social connectedness, observation bi-ases, and demographic structure, and provides new insight into savings rates. These predictions are distinct from other common models of consumption distortions.
URL https://onlinelibrary.wiley.com/doi/10.1111/jofi.13223
Tags Archival Empirical  |   Consumer Decisions  |   Social Transmission Biases

Meet the press: survey evidence on financial journalists as information intermediaries

Authors Call, Emett, Maksymov, Sharp
Journal Journal of Accounting and Economics
Year 2022
Type Published Paper
Abstract We survey 462 financial journalists and conduct 18 interviews to obtain insights on the inputs to their reporting, the incentives they face, and the factors that influence their coverage decisions. We report many findings relevant to the accounting literature and identify multiple avenues for future research. For example, financial journalists say the likelihood they write about a specific company or CEO increases when the company is controversial or the CEO has a colorful personality, suggesting journalists gravitate toward provocative topics. We also find that financial journalists routinely use company-issued disclosures and private phone calls with company management when developing articles, and that they believe they are evaluated primarily on the accuracy, timeliness, and depth of their articles. Journalists also believe monitoring companies to hold them accountable is one of financial journalism's most important objectives, but they often face negative consequences for writing articles that portray companies in an unfavorable light.
Keywords business press, financial journalists, media, information intermediaries, social media, financial analysts
URL https://www.sciencedirect.com/science/article/abs/pii/S0165410121000707
Tags Experimental / Survey-Based Empirical  |   Media and Textual Analysis  |   Social Transmission Biases

Epidemiological expectations

Authors Carroll, Wang
Year 2022
Type Working Paper | Literature Review Paper
Abstract 'Epidemiological' models of belief formation put social interactions at their core; such models are widely used by scholars who are not economists to study the dynamics of beliefs in populations. We survey the literature in which economists attempting to model the consequences of beliefs about the future -'expectations'- have employed a full-fledged epidemiological approach to explore an economic question. We draw connections to related work on 'contagion,' narrative economics, news/rumor spreading, and the spread of internet memes. A main theme of the paper is that a number of independent developments have recently converged to make epidemiological expectations ('EE') modeling more feasible and appealing than in the past.
Keywords Economic expectations, epidemiological expectations, social interactions, social dynamics, information diffusion, economic narratives
URL https://www.nber.org/papers/w30605?utm_campaign=ntwh&utm_medium=email&utm_source=ntwg4
Tags Asset Pricing, Trading Volume and Market Efficiency  |   Consumer Decisions  |   Financing- and Investment Decisions (Individual)  |   Investment Decisions (Institutional)  |   Manager / Firm Behavior  |   Media and Textual Analysis  |   Propagation of Noise / Undesirable Outcomes  |   Social Network Structure  |   Social Transmission Biases  |   Theory

Listening in on investors' thoughts and conversations

Authors Chen, Hwang
Journal Journal of Financial Economics
Year 2022
Type Published Paper
Abstract A large literature in neuroscience and social psychology shows that humans are wired to be meticulous about how they are perceived by others. In this paper, we propose that impression management considerations can also end up guiding the content that investors transmit via word of mouth and inadvertently lead to the propagation of noise. We analyze server log data from one of the largest investment-related websites in the United States. Consistent with our proposition, we find that investors more frequently share articles that are more suitable for impression management despite such articles less accurately predicting returns. Additional analyses suggest that high levels of sharing can lead to overpricing.
Keywords Social interactions, social transmission bias, asset prices
URL https://www.sciencedirect.com/science/article/abs/pii/S0304405X21003810?via%3Dihub
Tags Archival Empirical  |   Asset Pricing, Trading Volume and Market Efficiency  |   Experimental / Survey-Based Empirical  |   Financing- and Investment Decisions (Individual)  |   Social Transmission Biases

Echo chambers

Authors Cookson, Engelberg, Mullins
Journal The Review of Financial Studies
Year 2022
Type Published Paper
Abstract We find evidence of selective exposure to confirmatory information among 400,000 users on the investor social network StockTwits. Self-described bulls are five times more likely to follow a user with a bullish view of the same stock than are self-described bears. Consequently, bulls see 62 more bullish messages and 24 fewer bearish messages than bears do over the same 50-day period. These “echo chambers” exist even among professional investors and are strongest for investors who trade on their beliefs. Finally, beliefs formed in echo chambers are associated with lower ex post returns, more siloing of information, and more trading volume.
URL https://academic.oup.com/rfs/article-abstract/36/2/450/6670640
Tags Archival Empirical  |   Asset Pricing, Trading Volume and Market Efficiency  |   Experimental / Survey-Based Empirical  |   Financing- and Investment Decisions (Individual)  |   Propagation of Noise / Undesirable Outcomes  |   Social Network Structure  |   Social Transmission Biases

Word-of-mouth communication and financial decision making

Authors Hwang
Year 2022
Type Working Paper | Literature Review Paper
Abstract I review the empirical literature on word of mouth (WOM) among investors. I begin with an outline of the empirical challenges that WOM research faces and possible strategies to overcome those challenges. I then discuss recent studies on WOM among retail and institutional investors. The research to date provides compelling evidence that WOM importantly determines investment decisions. On balance, the information transmitted through WOM does not appear to help investors make better investment decisions. I explore possible reasons. I also discuss potential asset pricing implications, the emergence of social technologies, and possible avenues for future research.
Keywords Social asset pricing, social finance, investor psychology, investor behavior, asset prices
URL https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4118285
Tags Asset Pricing, Trading Volume and Market Efficiency  |   Financing- and Investment Decisions (Individual)  |   Investment Decisions (Institutional)  |   Propagation of Noise / Undesirable Outcomes  |   Social Network Structure  |   Social Transmission Biases

Social finance as cultural evolution, transmission bias, and market dynamics

Authors Akcay, Hirshleifer
Journal Proceedings of the National Academy Sciences of the United States of America
Year 2021
Type Published Paper
Abstract The thoughts and behaviors of financial market participants depend upon adopted cultural traits, including information signals, beliefs, strategies, and folk economic models. Financial traits compete to survive in the human population and are modified in the process of being transmitted from one agent to another. These cultural evolutionary processes shape market outcomes, which in turn feed back into the success of competing traits. This evolutionary system is studied in an emerging paradigm, social finance. In this paradigm, social transmission biases determine the evolution of financial traits in the investor population. It considers an enriched set of cultural traits, both selection on traits and mutation pressure, and market equilibrium at different frequencies. Other key ingredients of the paradigm include psychological bias, social network structure, information asymmetries, and institutional environment.
Keywords Evolutionary finance, cultural evolution, social interaction, behavioral economics, social finance
URL https://doi.org/10.1073/pnas.2015568118
Tags Asset Pricing, Trading Volume and Market Efficiency  |   Evolutionary Finance  |   Social Network Structure  |   Social Transmission Biases  |   Theory

Social finance as cultural evolution, transmission bias, and market dynamics

Authors Akcay, Hirshleifer
Journal Proceedings of the National Academy of Sciences
Year 2021
Type Published Paper | Literature Review Paper
Abstract The thoughts and behaviors of financial market participants depend upon adopted cultural traits, including information signals, beliefs, strategies, and folk economic models. Financial traits compete to survive in the human population and are modified in the process of being transmitted from one agent to another. These cultural evolutionary processes shape market outcomes, which in turn feed back into the success of competing traits. This evolutionary system is studied in an emerging paradigm, social finance. In this paradigm, social transmission biases determine the evolution of financial traits in the investor population. It considers an enriched set of cultural traits, both selection on traits and mutation pressure, and market equilibrium at different frequencies. Other key ingredients of the paradigm include psychological bias, social network structure, information asymmetries, and institutional environment.
Keywords Evolutionary finance, cultural evolution, social interaction, behavioral economics, social finance
URL https://www.pnas.org/doi/10.1073/pnas.2015568118
Tags Asset Pricing, Trading Volume and Market Efficiency  |   Consumer Decisions  |   Evolutionary Finance  |   Financing- and Investment Decisions (Individual)  |   Propagation of Noise / Undesirable Outcomes  |   Social Network Structure  |   Social Transmission Biases  |   Theory

Does firm investment respond to peers' investment?

Authors Bustamante, Fresard
Journal Management Science
Year 2021
Type Published Paper
Abstract We study whether, how, and why the investment of a firm depends on the investment of other firms in the same product market. Using an instrumental variable based on the presence of local knowledge externalities, we find a sizeable complementarity of investment among product market peers, holding across a large majority of sectors. Peer effects are stronger in concentrated markets, featuring more heterogeneous firms, and for smaller firms with less precise information. Our findings are consistent with a model in which managers are imperfectly informed about fundamentals and use peers' investments as a source of information. Product market peer effects in investment could amplify shocks in production networks.
Keywords Investment, peer effect, competition, agglomeration economies
URL https://doi.org/10.1287/mnsc.2020.3695
Tags Archival Empirical  |   Investment Decisions (Institutional)  |   Manager / Firm Behavior  |   Social Transmission Biases  |   Theory

Listening in on investors' thoughts and conversations

Authors Chen, Hwang
Journal Journal of Financial Economics
Year 2021
Type Published Paper
Abstract A large literature in neuroscience and social psychology shows that humans are wired to be meticulous about how they are perceived by others. In this paper, we propose that impression management considerations can also end up guiding the content that investors transmit via word of mouth and inadvertently lead to the propagation of noise. We analyze server log data from one of the largest investment-related websites in the United States. Consistent with our proposition, we find that investors more frequently share articles that are more suitable for impression management despite such articles less accurately predicting returns. Additional analyses suggest that high levels of sharing can lead to overpricing.
Keywords Social interactions, Social transmission bias, Asset prices
URL https://www.sciencedirect.com/science/article/abs/pii/S0304405X21003810
Tags Archival Empirical  |   Asset Pricing, Trading Volume and Market Efficiency  |   Experimental / Survey-Based Empirical  |   Financing- and Investment Decisions (Individual)  |   Media and Textual Analysis  |   Propagation of Noise / Undesirable Outcomes  |   Social Transmission Biases

Social transmission bias and investor behavior

Authors Han, Hirshleifer, Walden
Journal Journal of Financial and Quantitative Analysis
Year 2021
Type Published Paper
Abstract We offer a new social approach to investment decision making and asset prices. Investors discuss their strategies and convert others to their strategies with a probability that increases in investment returns. The conversion rate is shown to be convex in realized returns. Unconditionally, active strategies (e.g., high variance and skewness) dominate, although investors have no inherent preference for these characteristics. The model has strong predictions for how the adoption of active strategies depends on investors's social networks. In contrast with nonsocial approaches, sociability, self-enhancing transmission, and other features of the communication process determine the popularity and pricing of active investment strategies.
URL https://doi.org/10.1017/S0022109021000077
Tags Asset Pricing, Trading Volume and Market Efficiency  |   Financing- and Investment Decisions (Individual)  |   Investment Decisions (Institutional)  |   Social Transmission Biases  |   Theory

The neuroscience of persuasion and information propagation: the key role of the mentalizing system

Authors Baek, Scholz, Falk
Book Handbook of Communication Science and Biology
Year 2020
Type Book
Abstract What are the psychological and neural processes that support successful information propagation between communicators and receivers? The current chapter draws upon recent contributions from neuroscience to focus on the role of mentalizing, or considering other people's mental states, as one factor that leads to successful social influence and information propagation. Across different contexts, messages that lead to information propagation are distinguished by higher levels of mentalizing in both communicators and receivers of influence. The chapter also highlights developmental, cultural, and social network factors that moderate the relationship between mentalizing and influence.
URL https://www.taylorfrancis.com/chapters/edit/10.4324/9781351235587-12/neuroscience-persuasion-information-propagation-elisa-baek-christin-scholz-emily-falk
Tags Experimental / Survey-Based Empirical  |   Social Transmission Biases

What you see is all there is

Authors Enke
Journal Quarterly Journal of Economics
Year 2020
Type Published Paper
Abstract News reports and communication are inherently constrained by space, time, and attention. As a result, news sources often condition the decision of whether to share a piece of information on the similarity between the signal and the prior belief of the audience, which generates a sample selection problem. This article experimentally studies how people form beliefs in these contexts, in particular the mechanisms behind errors in statistical reasoning. I document that a substantial fraction of experimental participants follows a simple "what you see is all there is" heuristic, according to which participants exclusively consider information that is right in front of them, and directly use the sample mean to estimate the population mean. A series of treatments aimed at identifying mechanisms suggests that for many participants, unobserved signals do not even come to mind. I provide causal evidence that the frequency of such incorrect mental models is a function of the computational complexity of the decision problem. These results point to the context dependence of what comes to mind and the resulting errors in belief updating.
Keywords Bounded rationality, mental models, complexity, beliefs
URL https://doi.org/10.1093/qje/qjaa012
Tags Experimental / Survey-Based Empirical  |   Social Transmission Biases

To be or not to be your authentic self? Catering to others' preferences hinders performance

Authors Gino, Sezer, Huanga
Journal Organizational Behavior and Human Decision Processes
Year 2020
Type Published Paper
Abstract When approaching interpersonal first meetings (e.g., job interviews), people often cater to the target's interests and expectations to make a good impression and secure a positive outcome such as being offered the job (pilot study). This strategy is distinct from other approaches identified in prior impression management research (Studies 1A, 1B and 1C), and does not produce the benefits people expect. In a field study in which entrepreneurs pitched their ideas to potential investors (Study 2), catering harmed investors' evaluations, while being authentic improved them. People experience greater anxiety and instrumentality when they cater to another person's preferences than when they behave authentically (Studies 3A and 3B). Compared to behaving authentically or to a control condition, catering harms performance because trying to anticipate and fulfill others' preferences feels instrumental and increases anxiety (Studies 4 and 5). Taken together, these results suggest that although people believe using catering in interpersonal first meetings will lead to successful outcomes, the opposite is true: catering creates undesirable feelings of instrumentality for the caterer, increases anxiety, and ultimately hinders performance.
Keywords Authenticity, catering, honesty, selection, anxiety, impression management
URL https://doi.org/10.1016/j.obhdp.2020.01.003
Tags Experimental / Survey-Based Empirical  |   Investment Decisions (Institutional)  |   Manager / Firm Behavior  |   Social Transmission Biases

Investor memory

Authors Godker, Jiao, Smeets
Year 2020
Type Working Paper
Abstract How does memory shape individuals' financial decisions? We find experimental evidence of a self-serving memory bias. Subjects over-remember their own positive investment outcomes and under-remember negative ones. In contrast, subjects who did not invest but merely observed outcomes do not have this bias. The memory bias affects individual beliefs and decisions to re-invest. After investing, subjects form overly optimistic beliefs about their investment and re-invest even when doing so leads to a lower expected return. The memory bias is relevant for understanding how people learn from experiences in financial markets and has general implications for individual overconfidence and risk-taking.
Keywords Memory, selective recall, beliefs, self-image, investor behavior, experimental finance
URL https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3348315
Tags Experimental / Survey-Based Empirical  |   Financing- and Investment Decisions (Individual)  |   Social Transmission Biases

Presidential address: Social transmission bias in economics and finance

Authors Hirshleifer
Journal Journal of Finance
Year 2020
Type Published Paper
Abstract I discuss a new intellectual paradigm, social economics and finance--the study of the social processes that shape economic thinking and behavior. This emerging field recognizes that people observe and talk to each other. A key, underexploited building block of social economics and finance is social transmission bias: systematic directional shift in signals or ideas induced by social transactions. I use five "fables" (models) to illustrate the novelty and scope of the transmission bias approach, and offer several emergent themes. For example, social transmission bias compounds recursively, which can help explain booms, bubbles, return anomalies, and swings in economic sentiment.
Keywords Social transmission bias, social economics, social finance, behavioral economics, behavioral finance, social networks, social learning, information percolation, biased percolation, epidemiology, visibility bias, self-enhancing transmission bias, simplistic thinking, memes, cultural evolution
URL https://onlinelibrary.wiley.com/doi/pdf/10.1111/jofi.12906
Tags Archival Empirical  |   Asset Pricing, Trading Volume and Market Efficiency  |   Evolutionary Finance  |   Experimental / Survey-Based Empirical  |   Financing- and Investment Decisions (Individual)  |   Investment Decisions (Institutional)  |   Manager / Firm Behavior  |   Media and Textual Analysis  |   Propagation of Noise / Undesirable Outcomes  |   Social Transmission Biases  |   Theory

Biased information transmission in investor social networks: Evidence from professional traders

Authors Lim, Lane, Uzzi
Journal Academy of Management Annual Meeting Proceedings
Year 2020
Type Published Paper
Abstract This research examines how the positive or negative valence of proprietary information affects both the likelihood that people diffuse this information through their social networks and the likelihood that recipients' access to this information provides them with a source of comparative advantage. Using a unique dataset of over 2 million stock trades and associated profits and losses, and 1 million instant messages exchanged between professional day traders at a U.S. hedge fund, we show that day traders are more likely to talk about their gains than their losses with their close contacts, suggesting that positive information is more likely to be shared among one's close network of strong ties. However, by examining the subsequent behaviors of message recipients, we find that recipients tend to discount the value of positive, gains related information, being both more likely to pass on and profit from negative information related to trading losses, particularly from their strong ties. Our results suggest that although individuals are more likely to share positive information with their contacts, message recipients appear to account for the asymmetry in their subsequent communications and decision-making.
URL https://journals.aom.org/doi/10.5465/AMBPP.2020.18198abstract
Tags Archival Empirical  |   Investment Decisions (Institutional)  |   Social Transmission Biases

The neuroscience of information sharing

Authors Scholz, Falk
Book Oxford Handbook of Networked Communication
Year 2020
Type Book
Abstract Information sharing is a core human activity that catalyzes innovation and development. Recent advances in neuroscience reveal information about the psychological mechanisms that drive sharing, with a particular focus on self-relevance, social cognition, and subjective value. Based on these insights, this chapter proposes a structural model of the neurocognitive and psychological processes that drive sharing decisions, called value-based virality. Further, it maps existing knowledge about neural correlates and moderators of thought processes linked to individual and population-level sharing events and outcomes and suggests avenues for future investigation. Finally, the chapter discusses the potential of the neuroscience of information sharing to interact productively with other methodological traditions such as computational social science. Initial neuroimaging studies of information sharing provide insights into psychological mechanisms that were previously inaccessible. With the development of more realistic experimental setups and multimethod designs, future efforts promise advances toward a unifying theory of why and how people share information.
Keywords information sharing, retransmission, virality, fMRI, neuroscience, psychological mechanisms, social cognition, self-related processing, valuation, value-based virality
URL https://www.asc.upenn.edu/sites/default/files/2021-03/The%20neuroscience%20of%20information%20sharing.pdf
Tags Experimental / Survey-Based Empirical  |   Social Transmission Biases

Behavioral and social corporate finance

Authors Cronqvist, Pely
Book Oxford Research Encyclopedia of Economics and Finance
Year 2019
Type Book | Literature Review Paper
Abstract Corporate finance is about understanding the determinants and consequences of the investment and financing policies of corporations. In a standard neoclassical profit maximization framework, rational agents, that is, managers, make corporate finance decisions on behalf of rational principals, that is, shareholders. Over the past two decades, there has been a rapidly growing interest in augmenting standard finance frameworks with novel insights from cognitive psychology, and more recently, social psychology and sociology. This emerging subfield in finance research has been dubbed behavioral corporate finance, which differentiates between rational and behavioral agents and principals. The presence of behavioral shareholders, that is, principals, may lead to market timing and catering behavior by rational managers. Such managers will opportunistically time the market and exploit mispricing by investing capital, issuing securities, or borrowing debt when costs of capital are low and shunning equity, divesting assets, repurchasing securities, and paying back debt when costs of capital are high. Rational managers will also incite mispricing, for example, cater to non-standard preferences of shareholders through earnings management or by transitioning their firms into an in-fashion category to boost the stock's price. The interaction of behavioral managers, that is, agents, with rational shareholders can also lead to distortions in corporate decision making. For example, managers may perceive fundamental values differently and systematically diverge from optimal decisions. Several personal traits, for example, overconfidence or narcissism, and environmental factors, for example, fatal natural disasters, shape behavioral managers' preferences and beliefs, short or long term. These factors may bias the value perception by managers and thus lead to inferior decision making. An extension of behavioral corporate finance is social corporate finance, where agents and principals do not make decisions in a vacuum but rather are embedded in a dynamic social environment. Since managers and shareholders take a social position within and across markets, social psychology and sociology can be useful to understand how social traits, states, and activities shape corporate decision making if an individual's psychology is not directly observable.
Keywords behavioral finance, social finance, corporate finance, market efficiency, cognitive biases, limits of arbitrage, limits of governance
URL https://doi.org/10.1093/acrefore/9780190625979.013.427
Tags Asset Pricing, Trading Volume and Market Efficiency  |   Investment Decisions (Institutional)  |   Manager / Firm Behavior  |   Propagation of Noise / Undesirable Outcomes  |   Social Network Structure  |   Social Transmission Biases  |   Theory

Active trading and (poor) performance: The social transmission channel

Authors Escobar, Pedraza
Year 2019
Type Working Paper
Abstract Individuals often invest actively and generate inferior returns. Social interactions might exacerbate this tendency, but the causal effect from peer effects on active trading are difficult to identify empirically. This paper exploits the exogenous assignment of students to classrooms in a large-scale financial education initiative to evaluate the transmission of trading strategies among individual investors. The paper shows that favorable peer returns on single-stock transactions stimulate market entry among inexperienced investors, even when total portfolio performance among peers is negative. The results are consistent with selective communication: individuals with trading background share their most favorable trades, which attracts others to the stock market. Inexperienced individuals who are exposed to peers with large returns on single trades appear to overestimate the value of active trading. The paper finds that these rookie investors make more stock transactions, trade more speculatively, but also generate inferior returns. The findings show the strength of social communication as a key determinant of financial decision making.
Keywords Stock market participation, peer effects, active trading
URL http://hdl.handle.net/10986/31361
Tags Archival Empirical  |   Financing- and Investment Decisions (Individual)  |   Propagation of Noise / Undesirable Outcomes  |   Social Transmission Biases

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