Consumer demand for cynical and negative news frames

Authors Trussler, Soroka
Journal International Journal of Press/Politics
Year 2014
Type Published Paper
Abstract Commentators regularly lament the proliferation of both negative and/or strategic ("horse race") coverage in political news content. The most frequent account for this trend focuses on news norms and/or the priorities of news journalists. Here, we build on recent work arguing for the importance of demand-side, rather than supply-side, explanations of news content. In short, news may be negative and/or strategy-focused because that is the kind of news that people are interested in. We use a lab study to capture participants' news-selection biases, alongside a survey capturing their stated news preferences. Politically interested participants are more likely to select negative stories. Interest is associated with a greater preference for strategic frames as well. And results suggest that behavioral results do not conform to attitudinal ones. That is, regardless of what participants say, they exhibit a preference for negative news content.
Keywords Negative news, strategy news, negativity bias, horse race, consumer demand, experimental design, gatekeeping
URL https://doi.org/10.1177/1940161214524832
Tags Experimental / Survey-Based Empirical  |   Media and Textual Analysis  |   Social Transmission Biases