Who's posting facebook faux pas? A cross-cultural examination of personality differences
| Authors | Karl, Peluchette, Schlaegel |
| Journal | International Journal of Selection and Assessment |
| Year | 2010 |
| Type | Published Paper |
| Abstract | This study examines culture and personality differences in student reports of the likelihood that they would post various types of information on their Facebook profiles. As predicted those high on conscientiousness, agreeableness, and emotional stability proved significantly less likely to report posting problematic content (e.g., substance abuse, sexual content) on their profile. Those who scored high on Compulsive Internet Use indicated a greater likelihood to post such profile information. Consistent with our expectations, our cross-cultural analysis revealed that US students were more inclined than German students to post problematic information to their Facebook site. Implications of these results and recommendations for future research are discussed. |
| URL | https://doi.org/10.1111/j.1468-2389.2010.00499.x |
| Tags | Experimental / Survey-Based Empirical | Media and Textual Analysis |
The effect of word of mouth on sales: Online book reviews
| Authors | Chevalier, Mayzlin |
| Journal | Journal of Marketing Research |
| Year | 2006 |
| Type | Published Paper |
| Abstract | The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com. The authors find that (1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com; (2) an improvement in a book's reviews leads to an increase in relative sales at that site; (3) for most samples in the study, the impact of one-star reviews is greater than the impact of five-star reviews; and (4) evidence from review-length data suggests that customers read review text rather than relying only on summary statistics. |
| Keywords | Earnings conference calls, investment decisions, nonnative accents, impressions of CEOs |
| URL | https://doi.org/10.1509/jmkr.43.3.345 |
| Tags | Archival Empirical | Consumer Decisions | Media and Textual Analysis |
Negativity bias, negativity dominance, and contagion
| Authors | Rozin, Royzman |
| Journal | Personality and Social Psychology Review |
| Year | 2001 |
| Type | Published Paper |
| Abstract | We hypothesize that there is a general bias, based on both innatepredispositions and experience, in animals and humans, to give greater weight to negative entities (e.g., events, objects, personal traits). This is manifested in 4 ways: (a) negative potency (negative entities are stronger than the equivalent positive entities), (b) steeper negative gradients (the negativity of negative events grows more rapidly with approach to them in space or time than does the positivity of positive events, (c) negativity dominance (combinations of negative and positive entities yield evaluations that are more negative than the algebraic sum of individual subjective valences would predict), and (d) negative differentiation (negative entities are more varied, yield more complex conceptual representations, and engage a wider response repertoire). We review evidence for this taxonomy, with emphasis on negativity dominance, including literary, historical, religious, and cultural sources, as well as the psychological literatures on learning, attention, impression formation, contagion, moral judgment, development, and memory. We then consider a variety of theoretical accounts for negativity bias. We suggest that 1 feature of negative events that make them dominant is that negative entities are more contagious than positive entities. |
| URL | https://doi.org/10.1207/S15327957PSPR0504_2 |
| Tags | Archival Empirical | Experimental / Survey-Based Empirical | Media and Textual Analysis | Social Transmission Biases |